About
Our Roots
Founded in 2013 by Wendi Torres, a former restaurant owner with a passion for people and plant-based wellness, Family Grown began its journey under the original name Cross Genetics. Wendi purchased one of the first cannabis licenses in Colorado and opened a 10,000 sq ft medical dispensary—one of the earliest Latina-owned businesses in the space. Her vision was simple: create a cannabis company rooted in family, culture, and community.
A Legacy of Family and Culture
As a Latina- and family-owned business, Family Grown is deeply committed to authenticity. Our Park Hill location is a vibrant reflection of our founder’s love for rhythm and culture—featuring murals of iconic musicians like Amy Winehouse, Biggie, and Jimi Hendrix. We believe cannabis is more than a product—it’s part of a lifestyle, a healing journey, and a shared experience.
Cultivation to customer
At Family Grown, we believe that quality cannabis starts at the source. That’s why we’ve embraced a fully integrated approach since day one—handling every step of the process ourselves, from cultivation to final sale. This vertical model allows us to maintain uncompromising standards at every stage, ensuring the flower, concentrates, and products you find on our shelves reflect the care and consistency we stand for.
Our in-house cultivation operations are designed to produce clean, potent flower across a variety of genetics. Because we grow what we sell, we can curate our menu with intention, emphasizing strains that perform well, resonate with our community, and meet high standards for flavor, effect, and cannabinoid profile. Our processing team then transforms that same flower into high-quality concentrates, ensuring complete transparency in what goes into every product.
Being vertically integrated also helps us stay resilient in a volatile and competitive market. While many businesses face product shortages or inconsistent pricing, we’re able to maintain stable inventory and pricing, giving our customers peace of mind. Whether you’re seeking relief through medical cannabis or exploring recreational options, our control over sourcing and supply chain guarantees that what you’re getting is always fresh, tested, and trusted.
But it doesn’t stop at the product—we bring that same dedication into our customer experience. Every member of our team is trained to provide not just friendly service, but personalized guidance based on your preferences and needs. Whether you’re new to cannabis or a seasoned enthusiast, our budtenders take the time to walk you through options, effects, and usage recommendations.
This seed-to-sale model isn’t just a business strategy—it’s a commitment to integrity. At Family Grown, we don’t cut corners, outsource our values, or compromise on care. We grow it. We craft it. We stand behind it.
